It features cheese curds, brown gravy and potato flecks. The poutine sausage, meanwhile, caters to a distinctly Canadian audience. “These are a step up in flavour profile and especially perfect for people who may not prefer pork,” says Fitzgerald. The new beef flavours, he says, are specifically aimed at consumers who prefer wieners. “ offer delicious and interesting flavour profiles for people who are looking for new ways to freshen up their dishes.” “The new products are a fitting protein choice for any meal occasion,” says Fitzgerald. Johnsonville did not disclose unit prices.īob Fitzgerald, director of international business with Johnsonville, said the four beef products are designed to offer Canadians who don’t eat pork more choice in a category traditionally “lacking in options.” “Offering consumers a choice of protein is on trend,” says Fitzgerald.Ī September report in The Globe and Mail, citing research by the Conference Board of Canada, said that pork consumption in Canada has fallen by 31% since 1999, nearly double the 19% drop-off for beef.
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It joins four new beef sausage products (Smoked Beef Sausage, Hot Beef Smoked Sausage, Beef and Cheddar Cheese Smoked Sausage and Beef and Cracked Pepper Smoked Sausage) and another pork product, French Toast Flavour Breakfast Sausage.Īll of the 375-gram products contain six links, with the exception of the French Toast Flavour Breakfast Sausage, which has 14 links. The distinctly Canadian Poutine Flavoured Smoked Sausage is among six new SKUs being introduced in Canada. Based on the company’s new assortment of products, it’s possible one of those people is Canadian. Wisconsin-based sausage maker Johnsonville claims only three people in the world know the secret recipe in its sausage products.
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